Blue Technologies Blog

Empowering Marketing and PR Success with BlueProtect Managed IT Services

Posted by Blue Technologies Ohio on Mar 7, 2024 6:15:00 AM

In the fast-paced world of marketing and public relations (PR), staying ahead of the curve is not just advantageous—it's imperative. To thrive in this competitive landscape, agencies must continuously innovate, deliver exceptional results, and exceed client expectations. However, achieving these goals requires more than just creativity and strategic prowess; it demands a robust IT infrastructure that supports seamless operations and fosters productivity. This is where BlueProtect Managed IT Services steps in, offering tailored solutions designed to unleash the full potential of marketing and PR professionals.

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Topics: Managed IT, #Marketing, PR, BlueProtect

The Future of Print Management in Marketing and Advertising

Posted by Blue Technologies Ohio on Mar 20, 2023 6:00:00 AM

As the marketing and advertising industry begins to shift their budgets in response to a looming recession, more C-Suite and middle management personnel are looking for new ways to serve clients better while boosting their own agency’s bottom lines. 

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Topics: Print Management, #MPS, #Marketing, advertising

Building the Strategic In-House Marketing Agency with the Right Tools

Posted by Blue Technologies Ohio on Nov 1, 2022 9:30:00 AM

Last year, a survey conducted by Gartner showed nearly a third of businesses had moved their marketing tasks in-house over the previous year. This trend that has been accelerating as more companies look for ways to conserve resources while increasing their competitive edge. Having an internal creative team allows marketers to get closer to the brand, adding to their understanding of what is needed for success. Additionally, an in-house marketing agency allows for expanded flexibility and the speed required to turn projects around in record time. With in-house agencies, cropping an image, changing verbiage, or modifying a color selection is fast and simple, which is advantageous not only from a speed, but also a cost standpoint.

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Topics: #AdvertisingPrinting, #Marketing, #PrintProduction, Wide format printers, in-house marketing

How Print Media Can Boost Brands

Posted by Blue Technologies Ohio on Jul 28, 2022 9:00:00 AM

The last two years have been fraught with uncertainty for most businesses, regardless of industry. As the ongoing pandemic continues to contribute to supply chain woes and other disruptions, businesses are searching for ways to stay relevant — and get a jump on the competition. In fact, many companies tag greater competitiveness as one of their top goals for the coming year, making brand awareness a key objective. 

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Topics: #Marketing, Wide Format printer, advertising, Print Marketing, print media

Organizational Tech and Tips for PR Professionals

Posted by Blue Technologies Ohio on Nov 15, 2021 8:15:00 AM

The worlds of public relations, marketing, and advertising are hectic at the best of times — and frenetic at the worst. As a PR professional, you must keep multiple tasks and projects in order and to do this, organization — and lack of distraction — is essential. 

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Topics: document management, #PublicRelations, #Marketing, #DMS, #DocumentManagementSolutions, advertising, organizationaltech, documentmanagementsoftware, prfirm

Why Color Consistency Matters for Branding

Posted by Blue Technologies Ohio on Oct 28, 2021 8:15:00 AM

The brand identity of your business is how your public sees you, and it creates the ideal framework for developing a strong (and loyal!) customer base and exceptional customer retention. Getting a handle on those things can, in turn, result in a true competitive advantage over other businesses in your industry. 

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Topics: #Marketing, #printers, advertising, PR, brand consistency, color consistency

3 Reasons Your Marketing Firm Should Bring Production Printing In-House

Posted by Blue Technologies Ohio on Sep 21, 2021 8:00:00 AM

The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.

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Topics: #wideformatprinters, #ProductionPrinting, #AdvertisingPrinting, #Marketing, advertising, Production Printers

Why Your Creative Business Needs an Outcome-based Service Provider

Posted by Blue Technologies Ohio on Jul 19, 2021 9:00:00 AM

In 2020, the coronavirus pandemic forced businesses from all industries to take a closer look at their operations and move toward a more digital environment. Digital transformation was a buzzword and the shift to remote work and hybrid office environments only accelerated the trend. As expected, the resulting interest in digital technologies saw the managed services industry explode, with a market size that should reach $319.5 billion by 2024. 

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Topics: Managed IT, #Marketing, MSP, managed service provider, outcome-based service provided, advertising, public relations

Blue Named 2020 Color of the Year:What that Means for Print Production

Posted by Blue Technologies Ohio on Jan 3, 2020 8:30:00 AM

Since 1963, The Pantone Color Institute has revolutionized the way brands, and manufacturers implement color into their products, graphics, advertisements, and business material. Over 10 million designers and production teams use the Pantone Matching System to help incite critical decision processes, improve workflow, or establish a brand identity.

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Topics: #MarketingMaterialsProduction, #Marketing, #PrintProduction, #ClassicBlue

How Managed Print Services Can Help Marketing Firms Boost Productivity

Posted by Blue Technologies Ohio on Sep 17, 2019 9:15:00 AM

These days, it’s not just offices in the midst of modernizing who need managed print services. Even digitally savvy enterprises such as marketing firms can take advantage of the efficiency and boosts in productivity, which managed print services deliver. After all, marketing firms rely on their printers in other ways than merely producing as many pages of text as fast as possible.

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Topics: #ManagedPrintServices, #MPS, #ProductivitySolutions, #Marketing, #Compliancy

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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