Blue Technologies Blog

As the marketing and advertising industry begins to shift their budgets in response to a looming recession, more C-Suite and middle management personnel are looking for new ways to serve clients better while boosting their own agency’s bottom lines. 

Topics: Print Management, #MPS, #Marketing, advertising

Last year, a survey conducted by Gartner showed nearly a third of businesses had moved their marketing tasks in-house over the previous year. This trend that has been accelerating as more companies look for ways to conserve resources while increasing their competitive edge. Having an internal creative team allows marketers to get closer to the brand, adding to their understanding of what is needed for success. Additionally, an in-house marketing agency allows for expanded flexibility and the speed required to turn projects around in record time. With in-house agencies, cropping an image, changing verbiage, or modifying a color selection is fast and simple, which is advantageous not only from a speed, but also a cost standpoint.

Topics: #AdvertisingPrinting, #Marketing, #PrintProduction, Wide format printers, in-house marketing

The last two years have been fraught with uncertainty for most businesses, regardless of industry. As the ongoing pandemic continues to contribute to supply chain woes and other disruptions, businesses are searching for ways to stay relevant — and get a jump on the competition. In fact, many companies tag greater competitiveness as one of their top goals for the coming year, making brand awareness a key objective. 

Topics: #Marketing, Wide Format printer, advertising, Print Marketing, print media

The worlds of public relations, marketing, and advertising are hectic at the best of times — and frenetic at the worst. As a PR professional, you must keep multiple tasks and projects in order and to do this, organization — and lack of distraction — is essential. 

Topics: document management, #PublicRelations, #Marketing, #DMS, #DocumentManagementSolutions, advertising, organizationaltech, documentmanagementsoftware, prfirm

The brand identity of your business is how your public sees you, and it creates the ideal framework for developing a strong (and loyal!) customer base and exceptional customer retention. Getting a handle on those things can, in turn, result in a true competitive advantage over other businesses in your industry. 

Topics: #Marketing, #printers, advertising, PR, brand consistency, color consistency

The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.

Topics: #wideformatprinters, #ProductionPrinting, #AdvertisingPrinting, #Marketing, advertising, Production Printers

In 2020, the coronavirus pandemic forced businesses from all industries to take a closer look at their operations and move toward a more digital environment. Digital transformation was a buzzword and the shift to remote work and hybrid office environments only accelerated the trend. As expected, the resulting interest in digital technologies saw the managed services industry explode, with a market size that should reach $319.5 billion by 2024. 

Topics: Managed IT, #Marketing, MSP, managed service provider, outcome-based service provided, advertising, public relations

Since 1963, The Pantone Color Institute has revolutionized the way brands, and manufacturers implement color into their products, graphics, advertisements, and business material. Over 10 million designers and production teams use the Pantone Matching System to help incite critical decision processes, improve workflow, or establish a brand identity.

Topics: #MarketingMaterialsProduction, #Marketing, #PrintProduction, #ClassicBlue

These days, it’s not just offices in the midst of modernizing who need managed print services. Even digitally savvy enterprises such as marketing firms can take advantage of the efficiency and boosts in productivity, which managed print services deliver. After all, marketing firms rely on their printers in other ways than merely producing as many pages of text as fast as possible.

Topics: #ManagedPrintServices, #MPS, #ProductivitySolutions, #Marketing, #Compliancy