Associations that serve — and depend on — membership took a powerful hit in 2020 as the global pandemic caused major disruptions across the nation. Even as early as 2019, membership organizations were feeling a pinch. In fact, up to 68% of them had trouble increasing their membership base and 25% were stagnant. Eleven percent of these organizations actually got smaller. The rest? They only expanded their membership base by 1 – 5%.
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