One of the biggest challenges in the hospitality industry is how to encourage patrons to go back into restaurants, hotels, and other vacation or tourist venues as remnants of the pandemic continue to fade. In considering this, certain trends jump to the forefront for the forthcoming year that all hospitality trades — from hotels, motels, inns, and bed and breakfast establishments to restaurants and entertainment venues — should consider.
The hospitality industry has always been competitive, but the recent pandemic has just upped the ante. Now, hotels, motels, bed and breakfast establishments, inns, and others all must choose a strong differentiation strategy to survive. Current consumer demands include trends like no-contamination zones and highly personalized — even hyper-personalized — strategies.
The hospitality industry specializes in crafting a luxurious guest experience, and many hotels go to great lengths to make every aspect of that experience perfect. Yet, if there’s one thing that can mar the entire experience, it’s paperwork.
From losing reservations to forcing guests to navigate complex forms, many document processes can disrupt the experience. To mitigate this, many establishments turn to document management strategies to streamline the guest experience.