Travel is back on the radar again as consumers begin to take advantage of loosened COVID restrictions to get out and explore their environments. In fact, this summer is predicted to be the busiest ever season for travelers — and those that serve them. With all this activity around traveling, hotels, motels, inns, campgrounds, and other lodging establishments are having to compete more capably to win customers. One of the foremost ways to target new clientele and foster loyalty and trust is to understand the wants, needs, and lifestyles of your target audience.
