Blue Technologies Blog

Is Print Advertising Still Relevant?

Posted by Blue Technologies Ohio on Jul 27, 2023 7:00:00 AM

Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision. 

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Topics: #printers, Production print, Print Marketing, Print advertising, Print technologies

The Value of Production Printers for Advertising Firms

Posted by Blue Technologies Ohio on May 3, 2023 7:30:00 AM

The production print market is growing by leaps and bounds as businesses continue to look for ways to expand revenue in the wake of the coronavirus pandemic. In fact, there is an estimated 27.8% CAGR projected for 2023 through 2032 reflecting the huge boost in the growth of this market.

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Topics: #ProductionPrinting, Production print, Production Printers, Production printers for advertising firms

Green Practices for Sustainability in Production Print Facilities

Posted by Blue Technologies Ohio on Feb 4, 2022 8:45:00 AM

Sustainability has moved front and center in the business world, with educated consumers expressing a preference for companies that embrace sustainable practices. Even major enterprises such as Walmart are bending to the wishes of consumers by making sustainability pivotal to their business’ core values. From there, every company along the supply chain that supplies Walmart was affected, including those that print signage, labels, packaging, and more. 

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Topics: Print Management, Sustainability, Production print

Questions to Ask When Purchasing In-House Production Print Equipment

Posted by Sample HubSpot User on Oct 18, 2021 8:15:00 AM

Last year, the coronavirus pandemic caused worldwide economic hardships. Businesses shut down for long periods — or were permanently shuttered — and the repercussions are continuing to show up in the way people do business. Many companies had to rethink their dependence on outside suppliers for important day-to-day supplies such as signage and marketing collateral, since many print shops were forced to close. 

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Topics: Production print, Wide format printers, Production Printers, in-house production print, production print equipment

What Opportunities Can a Production Printer Create for Your Publishing House

Posted by Blue Technologies Ohio on May 17, 2021 8:15:00 AM

For many businesses, a production printer — those machines that can complete complex and high-volume jobs quickly — are a nice addition to the copy room. For other businesses like print production facilities or publishing houses, a printer that can handle production-level jobs is an absolute necessity.

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Topics: automation, Production print opportunities for print houses, Production print, Publishing house, Platform economy, new production print opportunities, finding production print opportunities, Print house, leveraging production print opportunities

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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