Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision.
The production print market is growing by leaps and bounds as businesses continue to look for ways to expand revenue in the wake of the coronavirus pandemic. In fact, there is an estimated 27.8% CAGR projected for 2023 through 2032 reflecting the huge boost in the growth of this market.
Sustainability has moved front and center in the business world, with educated consumers expressing a preference for companies that embrace sustainable practices. Even major enterprises such as Walmart are bending to the wishes of consumers by making sustainability pivotal to their business’ core values. From there, every company along the supply chain that supplies Walmart was affected, including those that print signage, labels, packaging, and more.
Last year, the coronavirus pandemic caused worldwide economic hardships. Businesses shut down for long periods — or were permanently shuttered — and the repercussions are continuing to show up in the way people do business. Many companies had to rethink their dependence on outside suppliers for important day-to-day supplies such as signage and marketing collateral, since many print shops were forced to close.
For many businesses, a production printer — those machines that can complete complex and high-volume jobs quickly — are a nice addition to the copy room. For other businesses like print production facilities or publishing houses, a printer that can handle production-level jobs is an absolute necessity.
Topics: automation, Production print opportunities for print houses, Production print, Publishing house, Platform economy, new production print opportunities, finding production print opportunities, Print house, leveraging production print opportunities