There is no denying that the media landscape is changing in response to the current pressures of the looming recession and the continuing impacts of the global pandemic. Market movements and industry changes are forcing creatives to find new and innovative ways to reach their target audiences. For marketing firms, the onus is on merging creativity with data driven knowledge in order to better serve customers.
If you run an advertising or public relations firm, you are focused on providing targeted campaigns that will help your clients excel — and improve their bottom lines. And every good marketing professional understands that the crux of any campaign begins with data. Data management of a customer database is a critical element to moving your revenue forward — and its one that you can use within your own firm to increase your own customers’ lifetime value and grow your profits.