In today’s hypercompetitive markets, all industry players are looking for ways to become — and stay — leaders in their respective niches. To do this, it is critical to maintain an image and customer experience that is consistent across all marketing activities and channels. Developing a brand identity is hard work and expensive, so companies want their messaging to be powerful, with the same visual appeal across platforms. This continuity provides consumers with a sense of trust and reliability that can build loyalty and reinforce a brand’s value proposition to foster increased awareness.
Believe it or not, conductive inks and paints have been around since the 1980s when they were used in the manufacture of circuit boards and other printed electronics. But now, innovations in ink composition and manufacturing have opened up a wider range of applications — and allowed these cutting-edge inks to be used in a standard inkjet printer, a boon for production print shops and print houses everywhere.
With over $900 billion in revenue generated every year, the commercial printing business is a lucrative industry. Technology is leading the way to increased profit margins, helping commercial printers expand revenues by 20% over the last five years. Added to that is the growing popularity of digital printing, which is increasing by 10% annually.