Widespread coronavirus lockdowns have stirred the wanderlust in the public. For 2021, the RV Industry Association showed that production of RVs was up by nearly 20%, over the previous year’s record production levels. In fact, last year alone saw more than 600,000 new RVs hit the road, bringing people the ability to travel safely while observing COVID protocols.
The coronavirus pandemic caused much disruption in the medical industry, but there was a silver lining: According to a report released by the U.S. Department of Health and Human Services (HHS), telehealth visits under Medicare increased to 52.7 million in 2020, up from only 840,000 the previous year. Interestingly, most of the visits — 92% — occurred in the home of the beneficiary, which typically was not permitted before COVID-19. This represents a 63-fold increase in the utilization of telehealth under Medicare, but new reports are showing that overall use of this technology has increased by 38% as compared to the pre-COVID era.
Travel is back on the radar again as consumers begin to take advantage of loosened COVID restrictions to get out and explore their environments. In fact, this summer is predicted to be the busiest ever season for travelers — and those that serve them. With all this activity around traveling, hotels, motels, inns, campgrounds, and other lodging establishments are having to compete more capably to win customers. One of the foremost ways to target new clientele and foster loyalty and trust is to understand the wants, needs, and lifestyles of your target audience.