Many nonprofits were hard hit by the pandemic, especially those that did not have large reserves of capital upon which to lean. As they move toward recovery, nonprofits are realizing that the member landscape has shifted and there is a new climate when it comes to generating needed funds. Smaller donors are less able than ever to be able to offer support, but our culture is becoming more focused on the things that nonprofits provide — value-focused services to underserved communities.
