Widespread coronavirus lockdowns have stirred the wanderlust in the public. For 2021, the RV Industry Association showed that production of RVs was up by nearly 20%, over the previous year’s record production levels. In fact, last year alone saw more than 600,000 new RVs hit the road, bringing people the ability to travel safely while observing COVID protocols.
Travel is back on the radar again as consumers begin to take advantage of loosened COVID restrictions to get out and explore their environments. In fact, this summer is predicted to be the busiest ever season for travelers — and those that serve them. With all this activity around traveling, hotels, motels, inns, campgrounds, and other lodging establishments are having to compete more capably to win customers. One of the foremost ways to target new clientele and foster loyalty and trust is to understand the wants, needs, and lifestyles of your target audience.
Signage is everywhere — from the roadside to the sidewalk. As one of the oldest forms of marketing, signage is an effective way for hospitality-related businesses to capture customer attention and provide important information that will make their stay more delightful. In the hospitality industry, signs can be used to convey your brand’s values and messaging and give customers an idea of what they should expect from a stay in your establishment.