For many firms that specialize in financial advice, COVID-19 turned the business model upside down. Now, more advisors than ever are opting for virtual communication strategies and contactless transactions. And while consumers lean toward Skype or FaceTime to connect, these less-than-private tools are not appropriate for businesses that handle confidential financial and personal information. That is why there is a growing market of 42 million households across the globe that are estimated to be prime candidates for advising services offered virtually.
