Mail Houses and direct mailing service providers put in a lot of effort to curate lists, proof prints, sort publications, and ensure the final product complies with the relevant postage specifications. Resources need to pay attention to the details at every step in the process to keep the workflow running smoothly. With more information and publication activities moving over to the digital landscape, Mail Houses need to find ways to achieve greater efficiencies and reduce overall operational costs.
Compared to digital marketing and email services, 54% of people still prefer to receive offers from companies in the mail. As this remains the most popular preferred method of receiving communications, a Managed Print Services (MPS) provider can assist Mail Houses with streamlining operations and reigning-in runaway costs.