The one thing a real estate agent needs to be successful is . . . clients. While that seems like a simple formula for success, the reality is much more complex. Getting — and keeping — clients in our post-COVID economy is a challenge. Consumer demands are shifting, and the tools agents use to reach them are changing as well as we move to a more contactless and virtual real estate experience.
Associations that serve — and depend on — membership took a powerful hit in 2020 as the global pandemic caused major disruptions across the nation. Even as early as 2019, membership organizations were feeling a pinch. In fact, up to 68% of them had trouble increasing their membership base and 25% were stagnant. Eleven percent of these organizations actually got smaller. The rest? They only expanded their membership base by 1 – 5%.