The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.
With about half of Americans having at least one COVID-19 vaccination, many are looking for new holiday spots to visit in summer 2021. Reporters note that this year’s travelers are done doing housework and cooking after a long year of lockdown, so they are ready to get out and about, shop, and dine with friends and family.
For organizations that need a reliable large-format printing platform, the KIP 600 is revolutionizing the industry. By establishing new standards in quality, efficiency, and productivity, KIP’s latest large-format solutions deliver precision imaging with a compact and durable design. The platform comes packed with capabilities that can help any organization improve their print production processes.
Getting ready to deliver files to a commercial printer is a stressful time for any designer. Ensuring all the checks and verifications are in place requires technical insight and industry experience. As the commercial printer will process the job based on the input they receive, the responsibility resides with the designer to get it right the first time.
Advances in digital technologies have changed the production printing landscape. By streamlining the production process and eliminating several steps from the workflow, a modern digital printing press can help companies maximize productivity. Achieving more with less is now possible with the Konica Minolta Accurio range of production printing platforms.
It’s common for production print companies to face the same challenges as any other business. Technologies become outdated, new competitors emerge, budgets stagnate, and clients still demand superior service at an affordable price. There’s also the question of waste and tracking of every print that the company produces. In commercial printing, not keeping track of every print run or proof can quickly add up.
There is a reason graphic designers do so many preflight checks before moving any of their designs to a printer. Advertising and marketing print production can make up 80 to 90% of the total product cost. Any mistakes aren’t just costly – they can be devastating.