Blue Technologies Blog

Building the Strategic In-House Marketing Agency with the Right Tools

Posted by Blue Technologies Ohio on Nov 1, 2022 9:30:00 AM

Last year, a survey conducted by Gartner showed nearly a third of businesses had moved their marketing tasks in-house over the previous year. This trend that has been accelerating as more companies look for ways to conserve resources while increasing their competitive edge. Having an internal creative team allows marketers to get closer to the brand, adding to their understanding of what is needed for success. Additionally, an in-house marketing agency allows for expanded flexibility and the speed required to turn projects around in record time. With in-house agencies, cropping an image, changing verbiage, or modifying a color selection is fast and simple, which is advantageous not only from a speed, but also a cost standpoint.

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Topics: #AdvertisingPrinting, #Marketing, #PrintProduction, Wide format printers, in-house marketing

Trends in Production Print for Print Shop Owners

Posted by Blue Technologies Ohio on Oct 18, 2022 9:00:00 AM

New technologies are constantly being developed for the print industry. These range from efficiency enhancements to amazing innovations that are transforming the way production print happens.

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Topics: #ProductionPrinting, #printers, #PrintProduction, Print house

Solutions to Supply Chain Shortages Impacting Production Print

Posted by Blue Technologies Ohio on Sep 19, 2022 9:00:00 AM

With supply chain shortages and disruptions continuing, companies often have to scramble to get basic tasks done. When it comes to printing, problems range from rising paper costs and shortages to difficulties in replacing printer parts.

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Topics: #printers, #PrintProduction, supply chain network

Welcome to the Future of Printing with Konica Minolta’s Accurio Line

Posted by Blue Technologies Ohio on May 7, 2020 9:45:00 AM

Advances in digital technologies have changed the production printing landscape. By streamlining the production process and eliminating several steps from the workflow, a modern digital printing press can help companies maximize productivity. Achieving more with less is now possible with the Konica Minolta Accurio range of production printing platforms.

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Topics: #ProductionPrinting, #KonicaMinolta, #PrintProduction

Professional Printing Solutions for Ohio Print Houses

Posted by Blue Technologies Ohio on Feb 17, 2020 8:45:00 AM

Printing technology is getting more accessible than ever, and that’s a mixed blessing for print houses and graphic design companies in Ohio. Major retailers are innovating to deliver more convenient printing services, which makes business seem to dry up for smaller companies. Also, entry-level production print hit the market in late 2019. Now, beautifully printed collateral is readily available to most businesses.

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Topics: #Costreduction, #PrintingSolutions, #CostControl, #PrintProduction, #IndustrialPrinting

Find Out Advantages of Manage Print Service Solutions for Manufacturer

Posted by Blue Technologies Ohio on Jan 23, 2020 8:30:00 AM

Managed print services offer manufacturing companies the tools they need to perform large-scale printing operations under a high-volume workload and achieve improved productivity. In addition to these advantages, a team of specialized technicians oversee the IT infrastructure with remote monitoring and regular maintenance checks.

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Topics: #ManagedPrintServices, #Manufacturing, #Infrastructure, #PrintProduction

Blue Named 2020 Color of the Year:What that Means for Print Production

Posted by Blue Technologies Ohio on Jan 3, 2020 8:30:00 AM

Since 1963, The Pantone Color Institute has revolutionized the way brands, and manufacturers implement color into their products, graphics, advertisements, and business material. Over 10 million designers and production teams use the Pantone Matching System to help incite critical decision processes, improve workflow, or establish a brand identity.

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Topics: #MarketingMaterialsProduction, #Marketing, #PrintProduction, #ClassicBlue

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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