Last year, a survey conducted by Gartner showed nearly a third of businesses had moved their marketing tasks in-house over the previous year. This trend that has been accelerating as more companies look for ways to conserve resources while increasing their competitive edge. Having an internal creative team allows marketers to get closer to the brand, adding to their understanding of what is needed for success. Additionally, an in-house marketing agency allows for expanded flexibility and the speed required to turn projects around in record time. With in-house agencies, cropping an image, changing verbiage, or modifying a color selection is fast and simple, which is advantageous not only from a speed, but also a cost standpoint.
New technologies are constantly being developed for the print industry. These range from efficiency enhancements to amazing innovations that are transforming the way production print happens.
With supply chain shortages and disruptions continuing, companies often have to scramble to get basic tasks done. When it comes to printing, problems range from rising paper costs and shortages to difficulties in replacing printer parts.
Advances in digital technologies have changed the production printing landscape. By streamlining the production process and eliminating several steps from the workflow, a modern digital printing press can help companies maximize productivity. Achieving more with less is now possible with the Konica Minolta Accurio range of production printing platforms.
Printing technology is getting more accessible than ever, and that’s a mixed blessing for print houses and graphic design companies in Ohio. Major retailers are innovating to deliver more convenient printing services, which makes business seem to dry up for smaller companies. Also, entry-level production print hit the market in late 2019. Now, beautifully printed collateral is readily available to most businesses.
Managed print services offer manufacturing companies the tools they need to perform large-scale printing operations under a high-volume workload and achieve improved productivity. In addition to these advantages, a team of specialized technicians oversee the IT infrastructure with remote monitoring and regular maintenance checks.
Since 1963, The Pantone Color Institute has revolutionized the way brands, and manufacturers implement color into their products, graphics, advertisements, and business material. Over 10 million designers and production teams use the Pantone Matching System to help incite critical decision processes, improve workflow, or establish a brand identity.