Blue Technologies Blog

Why Hospitality Organizations Should Focus on Branding

Posted by Blue Technologies Ohio on Jan 26, 2023 9:00:00 AM

The lingering effects of the pandemic coupled with a struggling economy have caused the hotel industry to experience significant losses — $111.8 billion in revenue from room sales during the period ranging from 2020 to 2021. While business travel is predicted to remain down for most of this year, leisure travelers will pick up some of the slack, helping to nudge the industry toward recovery.

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Topics: #wideformatprinters, hospitality, branding and marketing

What is G7 Printing and How Can it Help You Manage Client Color Quality?

Posted by Blue Technologies Ohio on Jun 20, 2022 9:00:00 AM

In today’s hypercompetitive markets, all industry players are looking for ways to become — and stay — leaders in their respective niches. To do this, it is critical to maintain an image and customer experience that is consistent across all marketing activities and channels. Developing a brand identity is hard work and expensive, so companies want their messaging to be powerful, with the same visual appeal across platforms. This continuity provides consumers with a sense of trust and reliability that can build loyalty and reinforce a brand’s value proposition to foster increased awareness.

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Topics: print shop, productionprint, branding and marketing, G7 Printing

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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