Blue Technologies Blog

Cloud computing is an invaluable tool for auto dealerships and their service centers, and it is becoming increasingly popular. With the right provider, auto dealers can take advantage of cost savings, improved security, and increased productivity. Cloud computing also provides a reliable resource for disaster recovery that enables quick responses in emergency situations. As more auto dealers recognize these benefits, cloud computing is becoming an essential part of any modern dealership's technology strategy. 

The automotive industry faced several challenges in 2022, including escalating interest rates, fears about a looming recession, and continuing supply chain disruptions. While auto sales are predicted to rebound somewhat in the coming year, auto dealerships will have to manage operations more efficiently in order to capture consumer trust and stand out from the competition. In particular, having the right inventory and providing incentives to buy will be critical. But so will customer service. And shortening the sales process helps to provide value and service while allowing your dealership to build a higher level of efficiency into business processes. 

Customer relationship management (CRM) is the blanket term for a group of tools and techniques that help businesses understand the needs and desires of their customer base to optimize sales and marketing. By collecting and understanding essential information about your customers such as purchase records, buying habits, demographic information, and cross-channel messaging, a CRM can help you provide a better customer experience. 

A global shortage of computer chips is causing auto makers to cut production just as consumers are flocking back to dealerships as the demand for cars rises. With fewer models on lots, dealers are raising prices in order to keep bottom lines healthy. While consumer demand is still healthy, sales volume is on the decline due to inventory shortages.