Blue Technologies Blog

How Auto Dealers Can Amplify Customer Relationships with Cloud Based CRMs

Posted by Blue Technologies Ohio on Aug 11, 2022 9:00:00 AM

Customer relationship management (CRM) is the blanket term for a group of tools and techniques that help businesses understand the needs and desires of their customer base to optimize sales and marketing. By collecting and understanding essential information about your customers such as purchase records, buying habits, demographic information, and cross-channel messaging, a CRM can help you provide a better customer experience. 

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Topics: Managed IT, Cloud computing, auto dealerships, cloud-based crm

How Enterprise Content Management Can Turbocharge Your Auto Dealership

Posted by Blue Technologies Ohio on Jul 15, 2021 9:00:00 AM

A global shortage of computer chips is causing auto makers to cut production just as consumers are flocking back to dealerships as the demand for cars rises. With fewer models on lots, dealers are raising prices in order to keep bottom lines healthy. While consumer demand is still healthy, sales volume is on the decline due to inventory shortages.

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Topics: ECM, #EnterpriseContentManagement, car dealers, auto dealerships

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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