In today’s hypercompetitive markets, all industry players are looking for ways to become — and stay — leaders in their respective niches. To do this, it is critical to maintain an image and customer experience that is consistent across all marketing activities and channels. Developing a brand identity is hard work and expensive, so companies want their messaging to be powerful, with the same visual appeal across platforms. This continuity provides consumers with a sense of trust and reliability that can build loyalty and reinforce a brand’s value proposition to foster increased awareness.
