The last two years have been fraught with uncertainty for most businesses, regardless of industry. As the ongoing pandemic continues to contribute to supply chain woes and other disruptions, businesses are searching for ways to stay relevant — and get a jump on the competition. In fact, many companies tag greater competitiveness as one of their top goals for the coming year, making brand awareness a key objective.
As industries continue to recover from the disruption posed by the ongoing coronavirus pandemic, many are struggling to stay ahead of competition in what has become an extremely hypercompetitive marketplace. Pundits continue to trumpet the value of digital marketing, noting how digital strategies can be used effectively to target specific markets and increase the personalization of your marketing efforts.