Blue Technologies Blog

Is Print Advertising Still Relevant?

Posted by Blue Technologies Ohio on Jul 27, 2023 7:00:00 AM

Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision. 

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Topics: #printers, Production print, Print Marketing, Print advertising, Print technologies

How Print Media Can Boost Brands

Posted by Blue Technologies Ohio on Jul 28, 2022 9:00:00 AM

The last two years have been fraught with uncertainty for most businesses, regardless of industry. As the ongoing pandemic continues to contribute to supply chain woes and other disruptions, businesses are searching for ways to stay relevant — and get a jump on the competition. In fact, many companies tag greater competitiveness as one of their top goals for the coming year, making brand awareness a key objective. 

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Topics: #Marketing, Wide Format printer, advertising, Print Marketing, print media

The Continued Importance of Print Marketing

Posted by Blue Technologies Ohio on May 3, 2022 2:00:00 PM

As industries continue to recover from the disruption posed by the ongoing coronavirus pandemic, many are struggling to stay ahead of competition in what has become an extremely hypercompetitive marketplace. Pundits continue to trumpet the value of digital marketing, noting how digital strategies can be used effectively to target specific markets and increase the personalization of your marketing efforts.

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Topics: Wide Format printer, Production Printers, Print Marketing

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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