Blue Technologies Blog

Organizational Tech and Tips for PR Professionals

Posted by Blue Technologies Ohio on Nov 15, 2021 8:15:00 AM

The worlds of public relations, marketing, and advertising are hectic at the best of times — and frenetic at the worst. As a PR professional, you must keep multiple tasks and projects in order and to do this, organization — and lack of distraction — is essential. 

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Topics: document management, #PublicRelations, #Marketing, #DMS, #DocumentManagementSolutions, advertising, organizationaltech, documentmanagementsoftware, prfirm

Why Color Consistency Matters for Branding

Posted by Blue Technologies Ohio on Oct 28, 2021 8:15:00 AM

The brand identity of your business is how your public sees you, and it creates the ideal framework for developing a strong (and loyal!) customer base and exceptional customer retention. Getting a handle on those things can, in turn, result in a true competitive advantage over other businesses in your industry. 

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Topics: #Marketing, #printers, advertising, PR, brand consistency, color consistency

3 Reasons Your Marketing Firm Should Bring Production Printing In-House

Posted by Blue Technologies Ohio on Sep 21, 2021 8:00:00 AM

The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.

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Topics: #wideformatprinters, #ProductionPrinting, #AdvertisingPrinting, #Marketing, advertising, Production Printers

Why Your Creative Business Needs an Outcome-based Service Provider

Posted by Blue Technologies Ohio on Jul 19, 2021 9:00:00 AM

In 2020, the coronavirus pandemic forced businesses from all industries to take a closer look at their operations and move toward a more digital environment. Digital transformation was a buzzword and the shift to remote work and hybrid office environments only accelerated the trend. As expected, the resulting interest in digital technologies saw the managed services industry explode, with a market size that should reach $319.5 billion by 2024. 

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Topics: Managed IT, #Marketing, MSP, managed service provider, outcome-based service provided, advertising, public relations

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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