One of the biggest challenges in the hospitality industry is how to encourage patrons to go back into restaurants, hotels, and other vacation or tourist venues as remnants of the pandemic continue to fade. In considering this, certain trends jump to the forefront for the forthcoming year that all hospitality trades — from hotels, motels, inns, and bed and breakfast establishments to restaurants and entertainment venues — should consider.
The hospitality industry has always been competitive, but the recent pandemic has just upped the ante. Now, hotels, motels, bed and breakfast establishments, inns, and others all must choose a strong differentiation strategy to survive. Current consumer demands include trends like no-contamination zones and highly personalized — even hyper-personalized — strategies.
Signage is everywhere — from the roadside to the sidewalk. As one of the oldest forms of marketing, signage is an effective way for hospitality-related businesses to capture customer attention and provide important information that will make their stay more delightful. In the hospitality industry, signs can be used to convey your brand’s values and messaging and give customers an idea of what they should expect from a stay in your establishment.