The hospitality industry has always been competitive, but the recent pandemic has just upped the ante. Now, hotels, motels, bed and breakfast establishments, inns, and others all must choose a strong differentiation strategy to survive. Current consumer demands include trends like no-contamination zones and highly personalized — even hyper-personalized — strategies. 

For many, this means creating stay experiences that are custom created for specific groups or even individual customers to help your brand stand out from the rest. This includes both online and in-person experiences for a true omnichannel experience. Does it work? Surveys show that it does, with at least 70% of customers surveyed reporting positive stay experiences from those venues that responded in a personal way.

While there are many ways you can personalize a stay for your guests, some come with a high cost. For example, installing virtual assistants in each room to help guests stay connected or providing interactive websites to help guide and communicate with guests from before they book to far beyond their stay dates. One lower cost but still impactful way to personalize your hospitality business is by investing in a state-of-the-art printer.

Printers for Hospitality Operations — A Smart Investment

Providing in-house printers for sign and marketing collateral creation are a simple, cost-effective way for hotels, motels, and other hospitality-oriented establishments to differentiate themselves from the competition, create consistent branding, and offer guests a more personalized experience. Here are a few tips for choosing the right printer for your hospitality needs:

If You Can, Go Big

A wide format printer can offer you the ability to print not only smaller, in-room signage, brochures, and more but they can expand your creative marketing reach to include outdoor and indoor banners; wall, window, and floor decals; and printing on just about any media you desire, including textiles, glass, and even metal. This feature can expand your ability to pinpoint customer desires and create stunning visual marketing and signage that will help them remember your business.

Also, Think Performance

You’ll want to ensure your printer can give you the highest return on investment, so look for machines that guarantee a lifetime of several years — and several million copies. Printing in color is key for branding, so make sure you choose a printer with brilliant color capabilities. If you will be printing high volumes of things, like paper menus for an on-site restaurant then consider a printer that can handle these volumes quickly. 

Finally, Consider Economy

Printers and multifunction devices (MFPs) can allow you to personalize signage for individual guests, create pertinent health and safety signage to keep in line with current restrictions or regulations, and provide consistent branding throughout your establishment for greater impact. Importantly, these same machines can also help you save money. Many modern printers and MFPs are equipped with energy saving features such as the ability to preset supply-saving functions such as duplexing and monotone printing, a toner saving mode, and even printing offset features to reduce your carbon footprint. Becoming a more sustainable business is a great way to differentiate your hospitality operation, as more consumers are turning to eco-responsible companies for goods and services.

Let Blue Technologies Help You Choose the Right Printer

The hospitality business has only gotten more competitive over the years, with businesses scrambling for the trade of more discerning customers. Take control of your marketing by setting yourself apart using differentiating factors such as personalization to cement your brand in the minds of potential — or current — guests.

Choosing a cost-effective, state-of-the-art printer or multifunction device to round out your in-house marketing efforts is a smart way to get this job done, especially since today’s technology offers such a wide variety of choices. At Blue Technologies, we offer printers that range from desktop versions with brilliant, photo-quality capabilities to production printers and wide format machines that can print on just about any media from paper and canvas to vinyl, metal, cloth, and glass. If you are confused over the incredible variety of features and functions, let our team of print and imaging experts help you decide which model will best fit your marketing and printing needs, goals, and budget.

Differentiate your hospitality organization with ease using a cost-effective in-house printer. Contact a Blue Technologies consultant and learn how one or more of our wide selection of printer models can help transform your business.