In our post-pandemic world, consumers have learned to live, work, and shop more locally. In fact, 56% of shoppers are looking to local stores for their needs, moving away from malls and toward more hyper-local choices. In the coming year, 75% of consumers plan to shop locally for their goods and services. For that reason, local marketing is a key component of any business strategy. Local marketing is a way for your business to target people who live within a specific range surrounding your business. It helps to improve sales and conversion rates by targeting nearby customers through digital marketing.
Each year, there are almost 1.5 million medication errors across the United States — approximately one every 21 seconds. Many of the mistakes — which doubled in the first decade of the new millennium — include wrong dosages and prescriptions written for the wrong medicine.
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