In our post-pandemic world, consumers have learned to live, work, and shop more locally. In fact, 56% of shoppers are looking to local stores for their needs, moving away from malls and toward more hyper-local choices. In the coming year, 75% of consumers plan to shop locally for their goods and services. For that reason, local marketing is a key component of any business strategy. Local marketing is a way for your business to target people who live within a specific range surrounding your business. It helps to improve sales and conversion rates by targeting nearby customers through digital marketing.
How Local Marketing Can Help Your Small Business Thrive
Topics: Managed IT, In-house printer, MSP, managed service provider, local marketing
Implementing Barcode Printing for Improved Patient Care in Nursing Homes
Each year, there are almost 1.5 million medication errors across the United States — approximately one every 21 seconds. Many of the mistakes — which doubled in the first decade of the new millennium — include wrong dosages and prescriptions written for the wrong medicine.
Topics: #BarcodePrintingSystem, #NursingHomes, In-house printer
Benefits of an In-House Printer to Create Effective Signage for Events and Entertainment Venues
Events and entertainment venues have an uphill struggle as they begin to recover from the disruption caused the recent pandemic. Not only are people leery of attending heavily populated events, but they also have less disposable income to spend on leisure activities. This shift in consumer behavior means venues must compete for a shrinking market — and attendee experience is at the crux of success.
Topics: MFPs, #printers, Large Format printer, Wide Format printer, In-house printer, Multifunction printer, Production printer, MFDs, MFP, MFD, Entertainment, in-house printer for events, benefits of an in-house printer, multifunction device, Events and entertainment venues