Blue Technologies Blog

Running a successful advertising firm requires dedication, creativity, and excellent customer service. Writing the perfect copy, ensuring the timely delivery of campaigns, and maximizing productivity all depend on the resources available to the agency. Technology has become an enabler that can help firms achieve their strategic goals while maintaining the levels of quality their customers have come to expect.

Chaos and creativity often go hand in hand. As executives usually also come from within the industry, ensuring the precise execution of processes can be challenging for firms. iManage Work 10 can help agencies to improve their operations with workflow automation and modern collaboration tools. As ad spending in the US will reach approximately $263.05 billion this year, leveraging the latest productivity tools can help agencies remain competitive.

How do today’s retailers improve customer satisfaction while also lowering their operational costs? In an increasingly competitive environment, retailers need to look for innovative strategies to ensure they can streamline their workflows and help employees to be more productive every day. Just like other industries, retail outlets still rely on their print fleet to serve customers and ensure timely task execution.

Running a brick-and-mortar retail store in an increasingly connected world is challenging for business owners. Consumer trends have also changed, and providing an excellent customer experience for every visitor is now more important than ever before. While customer service is essential, consumers now have an abundance of options and a bad experience can have far-reaching effects. Today, 96% of consumers say that customer service influences their brand loyalty.