Blue Technologies Blog

The Continued Importance of Print Marketing

Posted by Blue Technologies Ohio on May 3, 2022 2:00:00 PM

As industries continue to recover from the disruption posed by the ongoing coronavirus pandemic, many are struggling to stay ahead of competition in what has become an extremely hypercompetitive marketplace. Pundits continue to trumpet the value of digital marketing, noting how digital strategies can be used effectively to target specific markets and increase the personalization of your marketing efforts.

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Topics: Wide Format printer, Production Printers, Print Marketing

Questions to Ask When Purchasing In-House Production Print Equipment

Posted by Sample HubSpot User on Oct 18, 2021 8:15:00 AM

Last year, the coronavirus pandemic caused worldwide economic hardships. Businesses shut down for long periods — or were permanently shuttered — and the repercussions are continuing to show up in the way people do business. Many companies had to rethink their dependence on outside suppliers for important day-to-day supplies such as signage and marketing collateral, since many print shops were forced to close. 

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Topics: Production print, Wide format printers, Production Printers, in-house production print, production print equipment

3 Reasons Your Marketing Firm Should Bring Production Printing In-House

Posted by Blue Technologies Ohio on Sep 21, 2021 8:00:00 AM

The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.

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Topics: #wideformatprinters, #ProductionPrinting, #AdvertisingPrinting, #Marketing, advertising, Production Printers

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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