In an increasingly competitive fitness industry, effective marketing is essential for attracting and retaining members. Fitness centers are no longer just about providing a space to work out; they are also brands that need to convey a unique identity and message to their target audience. To stand out in the crowded fitness market, many centers are turning to in-house branding using production printers. These versatile machines offer fitness centers the ability to create custom marketing materials that resonate with their clientele. From personalized posters to membership cards, the role of production printers in fitness center marketing cannot be understated.
The COVID-19 pandemic has brought about several communication challenges for nursing homes, making it difficult for them to provide quality care to their residents. One of the most significant challenges faced by nursing homes is limited visitation, which has resulted in social isolation and loneliness among residents. Additionally, remote consultations with healthcare professionals have become the new norm, posing a challenge for both the healthcare providers and the patients.
In the fast-paced world of print shops — and the current economic uncertainty — productivity is key to success. Production printers play a crucial role in improving productivity and efficiency, allowing print shops to meet tight deadlines and produce high-quality prints at scale.
The production print market is growing by leaps and bounds as businesses continue to look for ways to expand revenue in the wake of the coronavirus pandemic. In fact, there is an estimated 27.8% CAGR projected for 2023 through 2032 reflecting the huge boost in the growth of this market.
As industries continue to recover from the disruption posed by the ongoing coronavirus pandemic, many are struggling to stay ahead of competition in what has become an extremely hypercompetitive marketplace. Pundits continue to trumpet the value of digital marketing, noting how digital strategies can be used effectively to target specific markets and increase the personalization of your marketing efforts.
Last year, the coronavirus pandemic caused worldwide economic hardships. Businesses shut down for long periods — or were permanently shuttered — and the repercussions are continuing to show up in the way people do business. Many companies had to rethink their dependence on outside suppliers for important day-to-day supplies such as signage and marketing collateral, since many print shops were forced to close.
The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.