In today's rapidly evolving digital landscape, print advertising often takes a backseat to its digital counterparts. However, a closer look at the data reveals that print advertising remains a powerful and essential tool for businesses. Contrary to popular belief, print ads offer distinct advantages, such as stronger brand recall and higher trust levels among consumers, making them more relevant and important than ever. In this blog post, we will delve into digital versus print advertising statistics to provide an authoritative view on why print advertising continues to be a vital component of any successful marketing strategy.
Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision.