Blue Technologies Blog

Why Print Advertising is more Important than Ever: A Data-Driven Perspective

Posted by Blue Technologies Ohio on Nov 28, 2023 7:45:00 AM

In today's rapidly evolving digital landscape, print advertising often takes a backseat to its digital counterparts. However, a closer look at the data reveals that print advertising remains a powerful and essential tool for businesses. Contrary to popular belief, print ads offer distinct advantages, such as stronger brand recall and higher trust levels among consumers, making them more relevant and important than ever. In this blog post, we will delve into digital versus print advertising statistics to provide an authoritative view on why print advertising continues to be a vital component of any successful marketing strategy.

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Topics: Print advertising, Digital vs. Print, Cross-Channel Marketing, Brand Recall, Consumer Trust

Is Print Advertising Still Relevant?

Posted by Blue Technologies Ohio on Jul 27, 2023 7:00:00 AM

Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision. 

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Topics: #printers, Production print, Print Marketing, Print advertising, Print technologies

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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