Blue Technologies Blog

In an increasingly competitive fitness industry, effective marketing is essential for attracting and retaining members. Fitness centers are no longer just about providing a space to work out; they are also brands that need to convey a unique identity and message to their target audience. To stand out in the crowded fitness market, many centers are turning to in-house branding using production printers. These versatile machines offer fitness centers the ability to create custom marketing materials that resonate with their clientele. From personalized posters to membership cards, the role of production printers in fitness center marketing cannot be understated.

The use of QR codes to assist with sales and marketing efforts is on the rise, partially due to the change in consumer behavior propelled by the ongoing coronavirus pandemic. Thanks to their functional benefits that confer a touchless, mobile way for organizations and businesses to communicate with their customers, QR codes were widely used over the last two years as more consumers demanded contactless services. Now that the world is — largely — back to business as usual, consumers are continuing to access QR technology to get on-the-spot information about products, services, and more.