The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.
With over $900 billion in revenue generated every year, the commercial printing business is a lucrative industry. Technology is leading the way to increased profit margins, helping commercial printers expand revenues by 20% over the last five years. Added to that is the growing popularity of digital printing, which is increasing by 10% annually.
Landscape and Building Architects know the cost of paper and ink. They regularly produce wide-format designs, layouts, and plans for review and approval. Once approvals are in place, they move to the construction phase, during which they record and process design change requests.
Art schools are vibrant communities that offer graduate degrees in a wide variety of art production techniques. Programs such as Print Media and Photography teach students everything they need to know about different types of physical print and media production techniques. One of the more modern techniques taught at these schools is digital printmaking.
There is a reason graphic designers do so many preflight checks before moving any of their designs to a printer. Advertising and marketing print production can make up 80 to 90% of the total product cost. Any mistakes aren’t just costly – they can be devastating.
Every company needs printers, but most have relatively similar requirements for theirs. They have to print in black, white, and color and print an 8.5 x 11-inch document.