With over $900 billion in revenue generated every year, the commercial printing business is a lucrative industry. Technology is leading the way to increased profit margins, helping commercial printers expand revenues by 20% over the last five years. Added to that is the growing popularity of digital printing, which is increasing by 10% annually.
These statistics make it easy to see why commercial printing continues to expand, with more companies entering the industry every year. To keep your company at the forefront of competition, consider leveraging one — or more — of these current industry trends.
Leverage These Commercial Print Trends to Expand Your Revenue
Signs are a great way to establish the tone and personality of your hotel, campground, or bed-and-breakfast, plus they give visitors a quick and easy way to find their way around, locate amenities, and understand basic rules. Here are five ways you can use signs to your benefit:1. Soft and Hard Signage for the Win
More banners and wide format designs are expected to grow over the next few years as businesses reopen or communicate new on-site rules, traffic patterns, and public safety measures. Having a wide format printer that can print on various media types can ensure your place at the head of the competition. Printers like the innovative AccurioWide Hybrid UV LED wide format printer can handle a wide variety of substrates with ease, including printing to aluminum di-bond, metal, or wood for expanding signage choices.
2. Specialty Inks Take Center Stage
In the coming year, expect to see more innovative ink techniques including shimmering, a multi-part process that highlights print design areas with a 3D or shimmering effect. Other specialty inks such as fluorescents, foils, UV/IR, and white are hot additions to the design process. Again, Konica Minolta offers white ink technology and allows for printing to specialty substrates for increased design options.
3. An Emphasis on the Environment
Up to two-thirds of American consumers want the brands they work with to be eco-friendly, and the print and imaging industry is responding. From reforestation efforts to recycling, printers are heeding the call and having a care for the environment.
Your commercial print shop can get in on the action by choosing printers from industry leaders like Konica Minolta that feature inks that are kinder to the environment. Their innovative UV-LED inks have no VOCs, and their UV LED lamps have a low heat output that reduces energy consumption. Finally, they use an inkjet printhead that reduces the number of petroleum-based resources needed for production.
4. Options for Digital Printing
The digital print market is experiencing explosive growth and is expected to increase from $24.8 billion this year to $34.3 billion in revenue by 2026. And it’s no surprise — digital printing is great for shorter production runs and helps to reduce waste, and thereby cost as well.
Having digital print capabilities in your print shop can help expand your market to include those businesses with tighter budgets and/or the need for shorter runs of materials.
Blue Technologies Has the Printers You Need to Stay Ahead of the Trends
Being able to print on multiple substrates with bright, custom-colored inks is important. And so is being able to handle short runs and oversized print jobs while being kinder to our planet.
At Blue Technologies, we work with leaders in the print and imaging industry such as Konica Minolta and KIP to bring you the widest range of commercial production and wide format printers with the features you want and need to stay in the lead. We have a printer for every budget and every size print operation, so you have a lot of options from which to select.
Our team of print and imaging experts are standing by to help you assess your current needs and business challenges and find a make and model of printer that can target those pain points and assist your business in opening up new revenue streams.
Ready to grow your commercial print business even larger this year? Contact a Blue Technologies consultant and learn how our suite of leading-edge printers can help!