---
title: How Wide-Format Printing Can Improve Hotel and Motel Marketing
description: Learn how wide-format printing can support marketing efforts for hotels, motels, inns, and bed and breakfasts, helping your business attract and retain more customers.
image: https://blog.btohio.com/hubfs/8-Aug-30-2022-08-11-42-35-PM.png
---

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# Blue Technologies Blog

# How Wide-Format Printing Can Improve Hotel and Motel Marketing

Posted by [Blue Technologies Ohio](https://blog.btohio.com/author/blue-technologies-ohio) on Sep 29, 2022 9:00:00 AM

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With much uncertainty in the world right now, the travel industry has to be creative to attract customers. 

If you’re running a hotel, motel, bread and breakfast (B&B), or campground, you may have a lot of competition in your area. Or, if you don’t have competition in your immediate area, you might be struggling to attract people from out of the area to come visit your location.

Either way, you need some marketing. 

## **The Importance of Print Marketing for the Hospitality Industry**

Now of course, Internet and social media marketing are still very, very important. On the other hand, offline marketing tools such as posters, banners, car wraps, postcards, tour books, and other print paraphernalia should also be part of your hotel or motel marketing strategies.

Print marketing should not replace Internet marketing at this stage of our technological evolution. However, print should at the very least *complement* your online marketing, if not be a major piece of your marketing budget.

Because people are bombarded with so much information online, you have to find multiple ways to get their attention. If all you do is buy some search engine ads, you will probably get some traffic from that. But, if you want to really “stick” in someone’s memory, then you might be better off trying to do that via print.

## **Creative Print Marketing Ideas**

Because print is so flexible, it can be used in a myriad of ways to attract attention from a potential customer.

For example, you might want to start a direct mail campaign to target previous visitors to your local motel. You could go with a simple postcard, or perhaps a letter. But think about being creative. 

What if you sent a folded-up poster to your past customers? Maybe it’s something that could be designed for families and thus could be a children’s poster that the kids would enjoy. Maybe the poster is actually kind of like a coloring book, and thus the children could color in the lines and make their own artwork

This is an example of a fun marketing ideal for your hotel or motel, but it will require a wide-format printer.

## **What Is a Wide-Format Printer?**

A wide-format printer is a special kind of computer printer that is able to print on larger pieces of paper and or surfaces. Basic wide-format printers will allow you to print posters and banners that are beyond the typical letter size paper that a normal printer prints on.

Wide-format printing, however, can go far beyond just posters, depending on the type of printer. Some innovative wide-format printers, for example, are able to print on vinyl to make custom car wraps. It depends on the printer and the brand as to what exactly type of print medium you’ll be able to print on.

Wide-format printers come in basic to advanced models, thus fitting into every budget. Because of their versatility and cost-effectiveness, wide-format printers can support all sorts of creative marketing efforts for hotels, motels, inns, and bed and breakfasts.

## **Need Help Finding the Right Wide-Format Printer?**

Whether you run a hotel, motel, inn, bed and breakfast, or campground, Blue Technologies can help you with the right professional print equipment to enable your marketing. We offer a number of wide-format printers of various sizes to meet your specific needs. We partner with some of the best brands in the printing industry, including Konica Minolta, Lexmark, and KIP. We offer both color and black and white printers, with various options for speed and paper size, as well as print media, such as glass, foam core, or wood. 

When you talk to one of our printing experts, we will help assess your needs and target audiences, in order to determine the right multifunction and/or wide-format printer for your hospitality business. We will take the guesswork out of your printer purchase. Additionally, if you need extra support, we can provide ongoing monitoring and maintenance of your entire printer fleet through our Managed Print Services. Professional in-house printing couldn’t be easier.

***Enjoy the benefits of an in-house wide-format printer for your hospitality business. ***[***Contact a Blue Technologies consultant***](https://www.btohio.com/contact-us/)*** and get a print assessment scheduled today.***

 Topics: [#wideformatprinters](https://blog.btohio.com/tag/wideformatprinters), [hospitality](https://blog.btohio.com/tag/hospitality)

### About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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- [choosing the right MSP (2)](https://blog.btohio.com/tag/choosing-the-right-msp)
- [churches (2)](https://blog.btohio.com/tag/churches)
- [collaboration (2)](https://blog.btohio.com/tag/collaboration)
- [community (2)](https://blog.btohio.com/tag/community)
- [contactless (2)](https://blog.btohio.com/tag/contactless)
- [cyber security (2)](https://blog.btohio.com/tag/cyber-security)
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- [data capture (2)](https://blog.btohio.com/tag/data-capture)
- [digital technology (2)](https://blog.btohio.com/tag/digital-technology)
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- [health clubs (2)](https://blog.btohio.com/tag/health-clubs)
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- [#CountryClubs #BestPrinters (1)](https://blog.btohio.com/tag/countryclubs-bestprinters)
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- [#KIPPrint (1)](https://blog.btohio.com/tag/kipprint)
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- [#Ohioautodealership (1)](https://blog.btohio.com/tag/ohioautodealership)
- [#OnBase by Hyland (1)](https://blog.btohio.com/tag/onbase-by-hyland)
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- [#OrderFulfillmentProcessSteps (1)](https://blog.btohio.com/tag/orderfulfillmentprocesssteps)
- [#OrderFulfillmentSoftware (1)](https://blog.btohio.com/tag/orderfulfillmentsoftware)
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- [#banking (1)](https://blog.btohio.com/tag/banking)
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- [#banks (1)](https://blog.btohio.com/tag/banks)
- [#benefits (1)](https://blog.btohio.com/tag/benefits)
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- [#highereducation (1)](https://blog.btohio.com/tag/highereducation)
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- [#insurance (1)](https://blog.btohio.com/tag/insurance)
- [#legaloffices (1)](https://blog.btohio.com/tag/legaloffices)
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- [#managedprint (1)](https://blog.btohio.com/tag/managedprint)
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- [#operationalefficency (1)](https://blog.btohio.com/tag/operationalefficency)
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- [#pharmacies (1)](https://blog.btohio.com/tag/pharmacies)
- [#planning (1)](https://blog.btohio.com/tag/planning)
- [#printmanagment (1)](https://blog.btohio.com/tag/printmanagment)
- [#regulatorycompliance (1)](https://blog.btohio.com/tag/regulatorycompliance)
- [#streamlineautodealership (1)](https://blog.btohio.com/tag/streamlineautodealership)
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- [#utilitycompanies (1)](https://blog.btohio.com/tag/utilitycompanies)
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- [Backup (1)](https://blog.btohio.com/tag/backup)
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- [BluePrints (1)](https://blog.btohio.com/tag/blueprints)
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- [Customization (1)](https://blog.btohio.com/tag/customization)
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- [Cybersecurity Solutions (1)](https://blog.btohio.com/tag/cybersecurity-solutions)
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- [Data Compliance (1)](https://blog.btohio.com/tag/data-compliance)
- [Data Protection (1)](https://blog.btohio.com/tag/data-protection)
- [Data accessibility (1)](https://blog.btohio.com/tag/data-accessibility)
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- [Data encryption (1)](https://blog.btohio.com/tag/data-encryption)
- [Digital Blueprints (1)](https://blog.btohio.com/tag/digital-blueprints)
- [Digital Workflow Tools (1)](https://blog.btohio.com/tag/digital-workflow-tools)
- [Digital assets (1)](https://blog.btohio.com/tag/digital-assets)
- [Digital security (1)](https://blog.btohio.com/tag/digital-security)
- [Digital solutions (1)](https://blog.btohio.com/tag/digital-solutions)
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- [Digital vs. Print (1)](https://blog.btohio.com/tag/digital-vs-print)
- [Disaster Recovery Solutions (1)](https://blog.btohio.com/tag/disaster-recovery-solutions)
- [Distributors (1)](https://blog.btohio.com/tag/distributors)
- [Document Collaboration (1)](https://blog.btohio.com/tag/document-collaboration)
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- [Document Security (1)](https://blog.btohio.com/tag/document-security)
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- [Document management platform (1)](https://blog.btohio.com/tag/document-management-platform)
- [Durable prints (1)](https://blog.btohio.com/tag/durable-prints)
- [ECM Software (1)](https://blog.btohio.com/tag/ecm-software)
- [EHR (1)](https://blog.btohio.com/tag/ehr)
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- [EdTech (1)](https://blog.btohio.com/tag/edtech)
- [Educational Cloud Technology (1)](https://blog.btohio.com/tag/educational-cloud-technology)
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- [Efficient Printing Solutions (1)](https://blog.btohio.com/tag/efficient-printing-solutions)
- [Efficient Veterinary Practices (1)](https://blog.btohio.com/tag/efficient-veterinary-practices)
- [ElectronicHealthRecords (1)](https://blog.btohio.com/tag/electronichealthrecords)
- [Employee training (1)](https://blog.btohio.com/tag/employee-training)
- [Energy Efficiency (1)](https://blog.btohio.com/tag/energy-efficiency)
- [Engineering projects (1)](https://blog.btohio.com/tag/engineering-projects)
- [Enterprise Content Management (1)](https://blog.btohio.com/tag/enterprise-content-management)
- [Entertainment Document Management (1)](https://blog.btohio.com/tag/entertainment-document-management)
- [Environmental Responsibility (1)](https://blog.btohio.com/tag/environmental-responsibility)
- [Events and entertainment venues (1)](https://blog.btohio.com/tag/events-and-entertainment-venues)
- [Fastest trending tips for architects (1)](https://blog.btohio.com/tag/fastest-trending-tips-for-architects)
- [Fitness centers (1)](https://blog.btohio.com/tag/fitness-centers)
- [Fitness environment (1)](https://blog.btohio.com/tag/fitness-environment)
- [Food Manufacturers (1)](https://blog.btohio.com/tag/food-manufacturers)
- [Fourth Industrial Revolution (1)](https://blog.btohio.com/tag/fourth-industrial-revolution)
- [Front desk operations (1)](https://blog.btohio.com/tag/front-desk-operations)
- [G7 Printing (1)](https://blog.btohio.com/tag/g7-printing)
- [GootLeader (1)](https://blog.btohio.com/tag/gootleader)
- [Government offices (1)](https://blog.btohio.com/tag/government-offices)
- [Green Printers (1)](https://blog.btohio.com/tag/green-printers)
- [Guest communication (1)](https://blog.btohio.com/tag/guest-communication)
- [Gym spaces (1)](https://blog.btohio.com/tag/gym-spaces)
- [HR (1)](https://blog.btohio.com/tag/hr)
- [Health care (1)](https://blog.btohio.com/tag/health-care)
- [Healthcare compliance regulations (1)](https://blog.btohio.com/tag/healthcare-compliance-regulations)
- [High-Quality Graphics (1)](https://blog.btohio.com/tag/high-quality-graphics)
- [High-Quality Marketing Materials (1)](https://blog.btohio.com/tag/high-quality-marketing-materials)
- [High-Speed Printing (1)](https://blog.btohio.com/tag/high-speed-printing)
- [Higher Education (1)](https://blog.btohio.com/tag/higher-education)
- [Higher Education Cloud Solutions (1)](https://blog.btohio.com/tag/higher-education-cloud-solutions)
- [Hospitality Document Solutions (1)](https://blog.btohio.com/tag/hospitality-document-solutions)
- [Hospitality phone systems (1)](https://blog.btohio.com/tag/hospitality-phone-systems)
- [Hospitality technology (1)](https://blog.btohio.com/tag/hospitality-technology)
- [Hotel Document Management (1)](https://blog.btohio.com/tag/hotel-document-management)
- [IT Infrastructure (1)](https://blog.btohio.com/tag/it-infrastructure)
- [IT Management solutions (1)](https://blog.btohio.com/tag/it-management-solutions)
- [Implementing a Managed IT Strategy for business (1)](https://blog.btohio.com/tag/implementing-a-managed-it-strategy-for-business)
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