In the ever-evolving world of hospitality, first impressions are everything. From the moment a guest walks into a hotel lobby or an inn's reception area, their sensory experience shapes their perception of the establishment. In this highly competitive industry, the use of visual elements can make a significant impact on a guest's overall impression and experience. This is where the power of wide-format printing comes into play, revolutionizing how hotels and inns enhance their branding, aesthetics, and customer engagement.
After a few long, hard years of struggling through the wake of the coronavirus pandemic and its attendant disruptions, the hotel industry has finally seen a light at the end of the tunnel. It’s predicted that 2023 will see an almost 57% improvement in occupied room nights over 2020’s numbers, landing at a robust 1.3 billion occupied room nights.
The lingering effects of the pandemic coupled with a struggling economy have caused the hotel industry to experience significant losses — $111.8 billion in revenue from room sales during the period ranging from 2020 to 2021. While business travel is predicted to remain down for most of this year, leisure travelers will pick up some of the slack, helping to nudge the industry toward recovery.
With much uncertainty in the world right now, the travel industry has to be creative to attract customers.
Travel is back on the radar again as consumers begin to take advantage of loosened COVID restrictions to get out and explore their environments. In fact, this summer is predicted to be the busiest ever season for travelers — and those that serve them. With all this activity around traveling, hotels, motels, inns, campgrounds, and other lodging establishments are having to compete more capably to win customers. One of the foremost ways to target new clientele and foster loyalty and trust is to understand the wants, needs, and lifestyles of your target audience.
Last year was a tough year for gamblers — and casino owners — as social distancing, mask mandates, and other health and safety precautions took their toll. In fact, revenues in the gaming industry dropped a whopping 25.2% in an incredible decline from 2019 to 2020.
Signage is everywhere — from the roadside to the sidewalk. As one of the oldest forms of marketing, signage is an effective way for hospitality-related businesses to capture customer attention and provide important information that will make their stay more delightful. In the hospitality industry, signs can be used to convey your brand’s values and messaging and give customers an idea of what they should expect from a stay in your establishment.