The use of QR codes to assist with sales and marketing efforts is on the rise, partially due to the change in consumer behavior propelled by the ongoing coronavirus pandemic. Thanks to their functional benefits that confer a touchless, mobile way for organizations and businesses to communicate with their customers, QR codes were widely used over the last two years as more consumers demanded contactless services. Now that the world is — largely — back to business as usual, consumers are continuing to access QR technology to get on-the-spot information about products, services, and more.
Many gyms and health clubs were hard hit by the coronavirus pandemic when widespread health and safety protocols caused many to close their doors. As the country continues to reopen, health clubs are finding that consumer attitudes have transformed, making it more important than ever for clubs to make the customer experience a priority.