Last year, a survey conducted by Gartner showed nearly a third of businesses had moved their marketing tasks in-house over the previous year. This trend that has been accelerating as more companies look for ways to conserve resources while increasing their competitive edge. Having an internal creative team allows marketers to get closer to the brand, adding to their understanding of what is needed for success. Additionally, an in-house marketing agency allows for expanded flexibility and the speed required to turn projects around in record time. With in-house agencies, cropping an image, changing verbiage, or modifying a color selection is fast and simple, which is advantageous not only from a speed, but also a cost standpoint.
The coronavirus pandemic has taken a bite out of the American economy. Over 800,000 U.S. businesses permanently closed during the first year of the virus, a 200,000 increase over previous years. Moving forward, many companies still struggle to stay afloat in the ever-changing environment of post-pandemic uncertainty. And, with more businesses cutting budgets, marketing firms are seeking to stand out from the crowd to continue to earn business from the survivors.
Even in the digital age, the need for marketing pamphlets and product brochures remains a vital part of the advertising industry. The difference in distribution channels means consumers expect both electronic media and vibrant, high-quality prints of the latest products displayed in stores or distributed to them via traditional mail. For graphic designers, compromising on quality is never an option, whether in direct-mail marketing agencies or advertising firms. When it is time to send their designs to the print company, ensuring everything is complete and accurate makes their job stressful.
There is a reason graphic designers do so many preflight checks before moving any of their designs to a printer. Advertising and marketing print production can make up 80 to 90% of the total product cost. Any mistakes aren’t just costly – they can be devastating.