Even in the digital age, the need for marketing pamphlets and product brochures remains a vital part of the advertising industry. The difference in distribution channels means consumers expect both electronic media and vibrant, high-quality prints of the latest products displayed in stores or distributed to them via traditional mail. For graphic designers, compromising on quality is never an option, whether in direct-mail marketing agencies or advertising firms. When it is time to send their designs to the print company, ensuring everything is complete and accurate makes their job stressful.
There is a reason graphic designers do so many preflight checks before moving any of their designs to a printer. Advertising and marketing print production can make up 80 to 90% of the total product cost. Any mistakes aren’t just costly – they can be devastating.