The use of QR codes to assist with sales and marketing efforts is on the rise, partially due to the change in consumer behavior propelled by the ongoing coronavirus pandemic. Thanks to their functional benefits that confer a touchless, mobile way for organizations and businesses to communicate with their customers, QR codes were widely used over the last two years as more consumers demanded contactless services. Now that the world is — largely — back to business as usual, consumers are continuing to access QR technology to get on-the-spot information about products, services, and more.

For gyms, fitness centers, and recreational organizations, QR codes provide a smart, cost-effective way to add value to their in-house services and to improve marketing efforts and outreach.

How QR Codes Add Value — And Sales and Marketing Punch — to Fitness Centers

Fitness centers are poised to grab the coveted “third place” in the lives of their customers — right after home and work — if they can convince their prospective customers that the club is, indeed, the perfect connection point for friends, family, and community. One way to boost club business is to use technology to help target consumer goals such as weight loss, customized programs, muscle building, stress reduction, or even mental well-being. The correct technology helps fitness clubs sell and market all aspects of club programming — from bundled classes, in-person or digital coaching, or even promotions based on other partners. 

The humble QR code is the perfect adjunct for the business-geared fitness club since the only piece of equipment it requires is an in-house printer. Here’s how they can work for your fitness center or recreational club:

Increasing Engagement

With 64% of health club owners realizing that engagement is the key to a successful fitness center, more clubs are looking for ways to communicate more — and better — with their customers. However, in the post-COVID business environment, some gym-goers are still leery of interpersonal contact. QR codes are the perfect bridge between an on-site coach and a contactless environment. Some gyms are putting QR codes on machines that, when scanned, provide step by step instructions or even videos on how to use the equipment. 

Other ways QR codes help with engagement include providing feedback on classes, trainers, or even equipment and gym cleanliness. A QR code matched with social media channels provides a quick and easy way to spread the word about their experience and you can even offer discounts or rewards for honest evaluations. 

Boosting Outreach

Using QR codes on flyers or brochures can help you canvas the local community or target niche-specific customers. Simply link the code to a mobile friendly page to make sign up quick and easy or even offer a discount for signing up via the code. Codes can also be distributed to customers who are working with personal trainers so that they can instantly access pre-recorded workouts even if they are on travel. This strategy can lead to increased interest in online or virtual classes and generate curiosity, even in areas that are out of your geographic area.  

Keeping Track of Equipment and Making Using the Gym Effortless

Finally, QR codes can be used on equipment to make the on-site borrowing processes effortless — and keep track of every piece of equipment, no matter how small. In addition, a QR code posted at the gym’s entrance can provide a quick and easy way for customers to scan themselves in — and out — of your facility, giving you an accurate count of current occupation as well as the scheduling habits of specific customers that can help you plan programming.

Blue Technologies Has the Printer You Need to Do QR Codes Right

QR codes are a smart, low-cost way to generate more business for your health or fitness club. All you need is a simple, in-house printer upon which you can print your codes. At Blue Technologies, we have partnered with leaders in the print and imaging industry to bring you the widest — and most cost-effective — range of printers and print products available. 

Our team of print professionals can help you assess your needs and goals and choose the perfect printer for your application, from wide-format printers that can handle brochures, flyers, and many media types to multifunction printers that can print, scan, copy, and fax. 

Bring more value — and more business — to your fitness center today. Contact a Blue Technologies consultant and learn how our print technology can help you leverage the power of QR codes for your facility.