Want to drive more traffic to your online site or brick-and-mortar business? Consider print advertising. While digital advertising seems to be all the rage, print advertising is still very relevant. That’s because it tends to increase brand recall and recognition far better than digital ads. And marketing campaigns that combine both print and digital elements are 400% more effective than those that are digital alone. Since most readers spend at least 20 minutes on a print magazine or book, they have more time to get their eyes on your advertising. Plus, 82% of consumers tend to trust print ads more when it comes to making a purchase decision. 

Need more evidence? Here you go:

• At least 80% of consumers act on direct mail marketing advertising.
• Seventy-seven percent of consumers believe print advertising is better at helping them remember what is being advertised.
• Ninety-two percent of 18-to-23-year-olds prefer print over digital content for ease of reading.
• Print ads generate more emotional stimulation than digital.

While it is hard to believe that the younger generation would still choose to read print materials over digital ones, the research is compelling. In fact, it may be because printed materials take less brain power to process over their digital counterparts. Whatever the reason, it’s proof positive that print advertising is still an important part of any marketing effort. 

Investing in Printers for Cutting-Edge Print Advertising

Despite the rise of digital advertising, print advertising remains a crucial component of any successful marketing campaign. Print ads offer a tangible and lasting presence that digital ads often lack. They can be displayed in physical spaces, such as billboards or magazines, and can be revisited by consumers at their leisure.

Print advertising also allows for more creative freedom in terms of design and layout. Advertisers can use high-quality paper stock, unique fonts, and eye-catching graphics to make their message stand out.

Furthermore, print advertising has been shown to have a higher level of trust among consumers compared to digital ads. In a world where online scams and fake news are prevalent, print ads offer a sense of legitimacy that can be hard to achieve through digital means. Overall, while the landscape of advertising may continue to shift towards digital channels, it is important not to overlook the value and impact that print advertising can still bring to any marketing strategy. The best way to get the power of print in your corner? Invest in a production printer for your office or business. 

Today’s Printers Offer Incredible Options

Today’s print machines offer more than just black-and-white and color outputs. High-resolution printing allows for sharp and crisp images with fine details. This technology is particularly useful in producing high-quality prints for marketing materials such as brochures and catalogs. Variable data printing, on the other hand, enables customization of each printed piece by allowing unique data to be printed on each piece. This technology is commonly used in direct mail campaigns where personalized messages increase response rates.

Special finishes such as embossing, spot UV coating, and foil stamping add a touch of luxury and elegance to printed materials. These techniques enhance the visual appeal of a print by creating texture or reflective surfaces that capture attention.

Lastly, large format printing has revolutionized outdoor advertising by allowing businesses to create eye-catching displays such as billboards and banners that can be seen from a distance. This technology has also enabled the production of large-scale graphics for trade shows or events.

Digital Printing Carries the Day

One of the most significant benefits of advanced printing technologies is their ability to produce high-quality materials quickly and cost-effectively. This means that advertisers can create custom campaigns tailored to their specific needs without breaking the bank.

With digital printing, for example, businesses can print small batches of brochures or flyers on demand, allowing them to test different designs and messaging without committing to large print runs. Direct mail campaigns can also benefit from variable data printing, which allows for personalized messaging based on recipient data.

Blue Technologies Has State-of-the-Art Video Conferencing Solutions for Your Healthcare Operation

Overall, advanced print technologies have opened up new possibilities in the world of print advertising and marketing by enabling high-quality prints with customization options that were previously impossible or too expensive to produce.

At Blue Technologies, we have a versatile range of printers for all your marketing needs: from desktop printers for the occasional brochure to production printers with a full complement of features that will help your marketing team create visually stunning print marketing campaigns for your business — or for your clients.

Explore the power of print. Contact a Blue Technologies consultant to discover how today’s printers can revolutionize your marketing reach.