In our post-pandemic world, consumers have learned to live, work, and shop more locally. In fact, 56% of shoppers are looking to local stores for their needs, moving away from malls and toward more hyper-local choices. In the coming year, 75% of consumers plan to shop locally for their goods and services. For that reason, local marketing is a key component of any business strategy. Local marketing is a way for your business to target people who live within a specific range surrounding your business. It helps to improve sales and conversion rates by targeting nearby customers through digital marketing. 

Local marketing can work for just about any business, from professional services such as accountants and lawyers, to real estate agents, retail establishments, and restaurants. 

4 Local Marketing Strategies to Boost Your Revenue

Local marketing need not be complex and hard to implement. In fact, here are a few simple to deploy strategies that your business can use today to boost your local presence:

Website Optimization

Make sure your web presence is streamlined and easy to access, especially from mobile devices. Use search engine optimization (SEO) to “localize” your presence by mentioning your neighborhood or geographic location in descriptions and content. Use Google Analytics or other keyword research tools to help uncover local terms that will drive the most traffic. 

Use Local Landing Pages

Have a business with several locations? Make sure you create local landing pages for each location that include content regarding the specific area. These pages should provide information that is unique to that location, including SEO language.

Encourage Reviews and Online Engagement

Encourage your clients to leave reviews online and make sure you respond, even if the review is negative. Responding with honesty and humility can help people get a feel for the tone of your business and make you more relatable — if your response is authentic rather than a cut-and-paste.

Don’t Forget Direct Mail

Direct mail is a powerful way to reach local customers. In fact, direct mail has an average response rate of 4.9%, which is much higher than email and other campaign methodologies. If you will use direct mail campaigns often, consider purchasing a robust in-house printer to reduce costs and provide more control over output and timing. 

The One Thing You Need to Make Local Marketing Work for You

Local marketing can be done both online and through other marketing tactics such as direct mail, banners, billboards, flyers, and more. No matter how you decide to approach your campaign, you will need a strong IT platform. Even if you are a small business, this is within your reach — and budget — if you partner with a managed services provider (MSP). 

Using a third-party expert for Managed IT can ensure that you have the right tech resources to support your website and social media presence, including the power to engage with customers online and to keep any critical data safe and secure. If you are going to rely on print resources such as direct mail, brochures, flyers, and more, consider consulting with a print expert to ensure you have the most cost-effective devices for your applications.

Blue Technologies — Providing the Tools You Need to Succeed 

Local marketing is the perfect way to turn the spotlight on your business in the areas that you serve. No matter whether you are going digital or using a more paper-based approach to your marketing, you will want to have resources at hand to support your efforts. 

At Blue Technologies, we have a team of IT, print, and imaging professionals that stand ready to partner with you to ensure you have everything you need to successfully navigate the world of local marketing. Our experts can analyze your IT or print infrastructure and create an effective environment using leading-edge technologies that match your business needs, goals, and importantly, your budget. Then you can focus on what is important — creating a marketing campaign that drives revenue and results.

Get the technology you need to nail local marketing. Contact a Blue Technologies consultant and learn how we can support your business through leading-edge technology and expertise.