Blue Technologies Blog

The Continued Importance of Print Marketing

Posted by Blue Technologies Ohio on May 3, 2022 2:00:00 PM

As industries continue to recover from the disruption posed by the ongoing coronavirus pandemic, many are struggling to stay ahead of competition in what has become an extremely hypercompetitive marketplace. Pundits continue to trumpet the value of digital marketing, noting how digital strategies can be used effectively to target specific markets and increase the personalization of your marketing efforts.

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Topics: Wide Format printer, Production Printers, Print Marketing

How Fitness Centers Can Use QR Codes to Increase Sales and Marketing Efforts

Posted by Blue Technologies Ohio on Apr 28, 2022 8:45:00 AM

The use of QR codes to assist with sales and marketing efforts is on the rise, partially due to the change in consumer behavior propelled by the ongoing coronavirus pandemic. Thanks to their functional benefits that confer a touchless, mobile way for organizations and businesses to communicate with their customers, QR codes were widely used over the last two years as more consumers demanded contactless services. Now that the world is — largely — back to business as usual, consumers are continuing to access QR technology to get on-the-spot information about products, services, and more.

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Topics: #FitnessCenters, QR codes, #gyms, health clubs

How Managed Services Can Help Keep Nursing Homes Safe from Hackers

Posted by Blue Technologies Ohio on Apr 25, 2022 8:45:00 AM

Back in 2019, over one hundred nursing homes were without health data and payroll information due to a cyberattack after a ransomware attack where cybercriminals demanded $14 million in payouts to return full use of affected systems to the facilities. Everything from telephone services, electronic billing and payroll management to the ordering of medications and management of electronic health records (EHRs) was affected, leaving the nursing homes — and their patients and staff — at a great disadvantage. 

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Topics: Managed IT, #cybersecurity, #NursingHomes, Managed services, MSP, adult care, retirement

The Advantages of Bringing Plan and Drawing Printing In-House with Wide Format Printers

Posted by Blue Technologies Ohio on Apr 20, 2022 8:45:00 AM

When architects design beautiful spaces, their buildings stand as a testament to their abilities. And yet, architectural firms must use other vectors to grow their presence, market their abilities, and increase their standing among the competition. With the economic recovery uncertain, architects need to not only expand their marketing reach, but also focus on ways to recover costs through streamlining business processes. Fortunately, one piece of technology can help savvy architectural firms achieve all of these objectives and more — the wide format printer. 

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Topics: #Printing, Wide Format printer, architecture, architectural, plan and drawing printing

How Conductive Ink Can Expand Your Print Shop Resources

Posted by Blue Technologies Ohio on Apr 18, 2022 8:45:00 AM

Believe it or not, conductive inks and paints have been around since the 1980s when they were used in the manufacture of circuit boards and other printed electronics. But now, innovations in ink composition and manufacturing have opened up a wider range of applications — and allowed these cutting-edge inks to be used in a standard inkjet printer, a boon for production print shops and print houses everywhere.

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Topics: Production printer, print shop, conductive ink

The Importance of Data Capture for Logistics

Posted by Blue Technologies Ohio on Apr 14, 2022 8:45:00 AM

Data capture and its associated technologies — barcodes, QR codes, RFID, and others — are critical pieces of the data gathering process that is intrinsically valuable to all businesses. However, the world of logistics — from manufacturing floors to warehousing, distribution centers, transportation hubs and more — is particularly well-served by strong data capture and handling techniques.

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Topics: document management, ECM, data capture, #DMS, #EnterpriseContentManagement, digital transformation, data capture for logistics

The Benefits of a Managed Print Environment for Religious Organizations

Posted by Blue Technologies Ohio on Apr 11, 2022 8:45:00 AM

Managing the many focuses of a church or religious organization can be a daunting task since congregational needs must be met typically while working under a strict budget — and with limited staff to support the necessary business processes. And the more time and money that your organization must put into administrative duties, the less time you will have to focus on the needs of your congregation or organization members. 

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Topics: #MPS, #ChurchPrintingNeeds, #Church, Managed print, religiousorganizations, churches

Why Video Conferencing is a Must-Have for Financial Advisors

Posted by Blue Technologies Ohio on Apr 7, 2022 8:45:00 AM

For many firms that specialize in financial advice, COVID-19 turned the business model upside down. Now, more advisors than ever are opting for virtual communication strategies and contactless transactions. And while consumers lean toward Skype or FaceTime to connect, these less-than-private tools are not appropriate for businesses that handle confidential financial and personal information. That is why there is a growing market of 42 million households across the globe that are estimated to be prime candidates for advising services offered virtually. 

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Topics: #FinancialAdvisors, Video conferencing, video conferencing for financial advisors

Cybersecurity and Manufacturing: What You Need to Know in 2022

Posted by Blue Technologies Ohio on Apr 4, 2022 9:03:20 AM

Over the past few years, the manufacturing industry has been targeted by cybercriminals — from the well-known SolarWinds hack to the attack on one of the largest meat processing companies in the world. The increasing focus on manufacturers by cybercriminals is down to the industry’s growing reliance on digital tech and their move toward a digital transformation. With more than a third of manufacturers realizing better business value from spending on IT, digitalization is proceeding at warp speed which is both good — and bad.

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Topics: #Manufacturing, #cybersecurity, Cyberattacks, Hackers, cybersecurity and manufacturing

Why Safety Signage is Critical for Entertainment Venues

Posted by Blue Technologies Ohio on Mar 25, 2022 8:15:00 AM

Theaters, amusement parks, museums, and movie theaters all have one thing in common — they must ensure that visitors to their establishments remain safe while on the premises. Not only the owners of such venues, but also their staff members, must remain educated and vigilant when it comes to public health and safety issues.

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Topics: #Museums, Wide format printers, entertainment venues, movie theatres, theme parks, in-house wide format printers, safety signage

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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