Theaters, amusement parks, museums, and movie theaters all have one thing in common — they must ensure that visitors to their establishments remain safe while on the premises. Not only the owners of such venues, but also their staff members, must remain educated and vigilant when it comes to public health and safety issues.

Of course, nothing has brought this into striking relief more than the ongoing coronavirus pandemic, where rules governing mask wearing and social distancing were frequently mandated, reduced, or removed, at the drop of a hat. In fact, we are still in a process of flux when it comes to COVID-related protocols, with more to come as the virus continues to evolve. 

What does all this mean for entertainment venues? Quite simply, it means that all venues should be laser focused on communicating up to date safety rules, regulations, and requirements to help prevent injuries and mitigate the risk of lawsuits. One of the most cost-effective and simple ways to manage this is through strategically placed safety signage.

The Beauty — and Efficacy — of Safety Signage

First of all, venue owners should understand that they may be liable for negligence if they fail to post proper signage warning guests about risks — or even failing to provide clear information regarding safety standards and requirements. Signs are both simple and cost-effective to create when you invest in an in-house wide format printer — and they can be produced on demand to keep up with changing rules and regulations. 

What Kind of Signs Do I Need?

Safety signage can run the gamut from your typical “wet floor” caution signs to signs assisting patrons in keeping a six-foot minimum distance from one another while waiting in lines. But you can get extra efficacy by combining these safety signs with other typical signage such as:

• Educational signs
• Directional signage
• Map and wayfinding signage
• Information signs

Because visitors are typically drawn to one — or more — of the above signage types in order to navigate through the venue; find a specific event, ride, or exhibit; and locate important areas such as restrooms or concessions, they are more likely to encounter and read important safety notifications. Also, don’t forget that safety signage such as OSHA requirements and other health and safety notifications should be diligently placed in areas that employees gather such as break rooms, changing areas, and employee restrooms.

How Should I Design Safety Signage?

Safety signage should be easily accessible to everyone — even those that don’t speak English. For that reason, it is important to include simple, illustrative graphics that can convey the meaning of the sign, especially if you are not going to use additional languages. There are a variety of internationally recognized graphics for safety that you can use, or you can develop your own creative imagery to convey risk, danger, or specific protocols.

For best results, make sure your safety signage is posted in several areas so that it can’t be overlooked. Consider pairing a banner that draws the eye upward coupled with an in-ground sign or a wall sign that is at eye level. With today’s wide format printers, you can easily create and print signs on a variety of media, including those that are meant to withstand outdoor elements.

Is There Another Benefit to Safety Signage Printed In-House?

Absolutely! One enormous advantage to printing your own safety signage is the ability to create effective signage that coordinates with your venue’s overarching marketing theme and brand identity. With an in-house wide format printer, you can create signage of various media as well, allowing you to choose from banners, wall and floor graphics, and even magnetic media so that all areas of your establishment can feature proper safety signage.

Blue Technologies Has Wide Format Printers to Elevate Your Signage

In-house wide format print technology is the perfect cost-effective way to keep abreast of changing health and safety signage requirements — and assist your venues marketing efforts by perfectly coordinating any signage with your branding and marketing theme.

Our range of high-quality wide format printers can help you produce cost effective short runs of color-critical materials on demand, so you can quickly and easily scale your safety, marketing, and other printed materials as situations, rules, and requirements evolve.

Protect your visitors — and your venue. Contact a Blue Technologies consultant and learn how our selection of wide format printers can help you produce the signs you need — exactly when you need them!