The entertainment industry, comprising museums, movie theaters, and amusement parks has had a difficult time bouncing back from the ravages of the coronavirus pandemic. Many people got used to COVID-based guidelines that restricted access to parks, stores, and theaters and were loathe to return. Attendance has plateaued at some venues, while movie chain giants like Regal Theaters continue to shut down venues due to lack of attendance. And, while theme park attendance is rallying somewhat, it is still down compared to pre-pandemic levels.
What does this mean for the entertainment industry? While for some it may spell gloom and doom, those on the cutting edge of technology know that these trends can provide an impetus to make some necessary changes. And these changes need not be costly, either. Print marketing is still a powerful way to attract customers, and that includes creating stunning signage that helps draw in customers, entertain, and educate.
Using Wide Format Printers in Entertainment Venues
Having an in-house wide format printer at your disposal is a cost-effective way to produce necessary signage in brilliant colors — and on a variety of media. In addition, not having to rely on an outside source for print capabilities offers your venue the following advantages:
Cost Effective Printing
Anyone who has ever dealt with a production print facility knows that full-color printing, or any printing, in fact, can be exorbitantly expensive, especially if you are printing small runs. By bringing your wide format printer in-house, you can create cost-effective marketing collateral on an as-needed basis, paying only for what you need.
Eye-Catching Signage
A wide-format printer allows you to print oversized signs that draw the eye. Not only can you create stunning, full-color graphics, but you can also print them on a variety of media. Not being forced into using paper substrates only opens up an entire world of marketing possibilities. Today’s wide format devices allow you to print on glass, metal, wood, cloth, vinyl, and more to create exactly the look you need to draw attention to your event or venue. New ink technology allows you to add subtle — or not-so-subtle — colors to your design including white, gold, silver, and other metallic hues.
Better Control Over Branding
Branding is critically important for any business, whether you are in the entertainment industry or not. And ensuring that branding is consistent across all marketing materials can be an issue, especially if you are working with a third-party printer. Having access to your own wide-format print device can ensure that brand colors are spot-on from piece to piece and that logos and graphics are always properly placed.
Quicker Production Times
Events and happenings often change quickly at entertainment venues to keep up with changing consumer expectations and demands. Stay on top of things by having an in-house printer, reducing the need to “wait in line” at a production print shop to make small or large changes. Additionally, an in-house printer will let you respond quickly to changes in health and safety protocols, traffic changes in your venue according to events, and other fast-paced printing needs. Best of all, you can accommodate last-minute changes without worrying about extra charges showing up for change orders.
Blue Technologies Has Leading Edge Wide Format Printers
When you want the highest quality event signage, it’s best to do it yourself. And, getting control of your print marketing also allows you to achieve significant cost efficiencies over outsourcing — another strong benefit of in-house wide format printing.
At Blue Technologies, we stock a wide range of leading-edge wide-format print devices that can help you create stunning marketing collateral — everything from posters and brochures to wall signage, floor and wall decals, and more. Importantly, you can lower your overall costs with this simple investment as you reduce inefficiencies and waste associated with outsourced printing.
Take your print marketing into your own hands. Contact a Blue Technologies consultant and discover how our wide-format printers can help you increase customer interest while reducing your bottom-line costs!
