When you are on a tight deadline for an advertising campaign, you don’t want to be stopped by a technology challenge. Marketing firms are under a lot of pressure to perform and meet multiple deadlines at once. Social media means that marketing never stops, day or night. But without the right technology support, a marketing firm can be left in the lurch if something goes wrong.
The Technology Challenges Faced by Modern Marketing Firms
Marketers these days use a variety of technologies to collaborate and create. Whether the marketing campaign is print, audio/visual, or digital, marketing and advertising agencies have increasing technology needs.
Some of the top concerns of marketing firms include:
Cybersecurity Technology Challenges
Hacking, phishing, and data security breaches are problems for all businesses, big and small. Marketing companies are responsible for public perception of their clients – would it be good for business if a hacker stole a list of client Twitter passwords and spammed the Internet?
Without a strong cybersecurity plan, marketing businesses can be left extremely vulnerable. But if you are a small to medium-sized company, your on-site IT staff may simply not be equipped to handle the high-level cybersecurity needs of your marketing business.
Marketing companies have a ton of competition, and with almost everything remote now, you aren’t just competing against other marketing advertising agencies in your local market, but with global marketing companies. This means you need to be at the top of your game: nimble, aggressive, and responsive to your clients.
A poor IT strategy could hamper your business efforts. You may have problems with lost documents or slower turnaround times. An aging printer fleet could lead to problems getting marketing materials printed up. All of this could add up and lead to lost business.
Automation Now – But How?
Automation can make a huge difference in your ability to manage your business and please your customers, but how do you do it? If your company is on the smaller size, you may think transferring all your old client files to digital will be an impossible task. But it doesn’t need to need to be. Digitization and automation can be facilitated through managed IT services.
Let’s say your old billing process was handled manually. Perhaps accounts payable was too. Do you really need to spend all that staff time writing out checks by hand? (Or even printing them manually at the computer?) So many aspects of business administration can be automated to free up time for more important tasks.
Creating Omnichannel Experiences
More and more clients are expecting “omnichannel” experiences that encompass a variety of different platforms and media types. How can you promise a holistic approach to marketing that leverages the latest technologies if your company is still running a version of Adobe Photoshop from 2005?
As part of this push for omnichannel marketing, clients want analytics and data. Managed IT services along with document management systems can be used to create automated reports and dashboards that marketing companies can provide to clients to review the progress of marketing campaigns.
How Managed IT Services Can Help Marketing and Advertising Agencies
Managed IT provides top-notch security, state-of-the art equipment, and reliable service almost on autopilot. You do not need to worry about recruiting, hiring, and onboarding new IT staff to handle your technology challenges. Managed IT takes the guesswork and stress out of IT functions and let marketers focus on their core business.
The great thing about managed IT solutions is that it’s not a one-size-fits-all deal. While there are certain software solutions and best practices we recommend, all of these can be tailored to your individual business and its unique technology challenges and goals. From handling onsite printer maintenance to establishing a system to manage company data, managed IT solutions can help with everything from infrastructure to cybersecurity.
Getting Started with Managed IT for Marketing Firms
To get started with managed IT solutions for marketing, Blue Technologies can help with assessment of your current technologies, technology challenges, and long-term IT goals. From document management solutions to managed print services, we can help with your technology challenges in all areas. We offer the best in cybersecurity and best practices to help your business thrive!
Blue Technologies helps marketing firms with managed IT services in Ohio. Contact us today to discuss your needs!