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How Managed Print Services Can Enhance Fitness Centers’ Marketing Strategies

Posted by Blue Technologies Ohio on Apr 8, 2019 10:00:00 AM

For those who love going to the gym, it makes sense that they would now own one. Of course, marketing for gyms isn’t always as fun or enjoyable as a great workout. Fortunately, investing in managed print services makes it much easier to spread the word about what these facilities have to offer.

How Managed Print Services Are Improving Marketing Strategies for Gyms

With managed print services, gym owners get to outsource the monitoring and management of their print needs to seasoned experts. It will also give them access many important services, many of which are pivotal to marketing for gyms.

1. Effective Marketing Strategies Require a Number of Printed Items

There is no limit to the ways owners can market their gyms to potential customers. Many of the best ways to lock in leads and keep them happy once they’re customers are with print-related marketing collateral.

Some of the most common options include:

  • Booklets
  • Brochures
  • Business Cards
  • Calendars
  • Catalogs
  • Complimentary Class Cards
  • Direct Mail
  • Flyers
  • Greeting Cards
  • Guest Passes
  • Holiday Cards
  • Menus
  • Newsletters
  • Offer Cards
  • Posters
  • Stickers
  • Table Tent Signs

Printed materials carry a significant advantage in the Digital Age, as well. While gym owners should still have websites and do everything possible to generate traffic for them, that’s not always so easy. If theirs is in a city that already has plenty of gyms, trying to make the top spots on the first page of Google could easily take years.

In the meantime, owners can use direct mailers, brochures, business cards, complimentary class invitations, guest passes, and other options to get in front of potential customers without the same level of competition. With managed print services, all of these options are on the table.

2. Managed Print Services Keep Prices Low

Marketing strategies for gyms can be expensive. It’s common to hear about gym owners who shut down prematurely because their initial attempts at marketing proved to be too costly. The plans didn’t pay off before they the owners’ budgets ran empty and they were forced to sell.

Of course, other times, gym owners are merely forced to accept a limit on how many leads they can expect to attract. Their hopes of opening another location may also have to wait because marketing is too expensive.

With managed print services, marketing strategies for gyms aren’t stunted because of unforeseen printing costs. Owners can either choose to keep their monthly budget at what it currently is and siphon some of it toward new marketing endeavors or elect to raise it until their materials are printed temporarily. They can stay focused on their strategy, not worrying about a shock to their budget on the horizon.  

3. Scaling Up Is Essential for Long-Term Growth

Any gym owner who’s made it through their first year in business knows how important it is to market for new customers regularly. They can never get too comfortable with what looks like impressive numbers because that could all change in a matter of months. One moment, their gym is constantly full and the next they’re wondering where everyone went.

That’s why keeping a gym scalable is so important and why one of the most common recommendations for scalability is to boost your marketing. This can mean taking advantage of Facebook groups or adopting a referral model.

Usually, it means using printed materials. Aside from advertising a gym’s conventional benefits (e.g., workout machines, trainers, pool, etc.), owners can also use these materials to make the public aware about special events they may be hosting. For example, many gyms will hang posters at local nutrition, health food, and supplement stores if they’re holding a meet or welcoming a well-known fitness personality for the day.

Managed print services make it possible to scale-up their printing needs at a moment’s notice. Whether it’s because their customer-count unexpectedly fell recently or they’re hosting a fun event, they can spread the word without spreading their budget thin.

4. Gyms Also Have a Number of Other Printing Needs

Finally, gyms have many other print-related needs they need to support, as well, not just the marketing ones we listed above. Contracts for both customers and suppliers regularly need to be printed out and signed. The same goes for liability forms. Many gyms regularly print out new policies and hang them up around the facility.

These printing requirements aren’t necessarily related to marketing for gyms, but they’re no less important. They can also lead to burdensome overhead and out-of-control waste if not properly monitored. This is one more reason to take advantage of managed print services. Not only do they help gym owners keep an eye on all of these other types of printing jobs, but they also leave more in the budget. That’s money that can be invested in further marketing strategies.

Enhance Your Gym’s Marketing Strategy Today with One Simple Change

Whether you’re ready to launch your new gym, expand its customer base, or keep your budget in check, we’re here to help. Contact us today to learn more about our managed print services. 

Topics: #ManagedPrintServices, #FitnessCenters

About Blue Technologies

Blue Technologies is an award-winning office technology solutions provider. Since 1995, we have offered office hardware, managed print services, document management, and IT solutions to businesses throughout the state of Ohio, becoming the region’s most reputable office technology provider in the process.

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