People have grown weary of the isolation brought about by COVID-19 are looking for ways to vacation that will still allow them to socially distance and observe responsible safety standards.
The answer? RVing and camping. Camping is on the increase among young and multicultural campers. And RV and van purchases are fueling the industry’s recovery from a low point in 2008 as millennials embrace “van life” and hit the open road.
Camping is affordable, fun, and offers access to scenic parks, relaxing or exciting activities. It is a way to have fun without worrying so much about social distancing, mask-wearing, and other safety precautions that come along with navigating the COVID-centric world of civilization.
For owners of campgrounds and RV parks, this trend is a definite plus. Previous non-campers are testing the waters, and tried-and-true lovers of adventure are camping even more often.
But the one thing people still want while getting away from it all — is connectivity.
Managed IT Can Help Keep Your Campers Happy
As we mentioned, the popularity of camping and RVing is surging among millennials, the most digitally-inclined population group on the planet. Up to 97% of campers bring some kind of tech with them to the great outdoors, and most want to get online while they’re in camping mode.
Millennials like to connect with friends and fans on social media during trips, sharing photos, and videos. At least 27% of millennials think it’s essential to share their experiences.
1. Providing Wi-Fi Can Lengthen the Stay of Your Guests
Giving the people what they want; in this case, decent Wi-Fi can ensure they spend more time — and money — at your campground. A representative from Kampgrounds of America (KOA) noted that guests would stay and average of two days longer if they have access to their email.
2. Campers Use Apps to Find You
One way that campers find the next RV park or campground on their journey is by searching on one of their favorite apps, like:
- The Dyrt
- REI Co-op National Parks Guide
- All Stays
- Reserve America
Sometimes, campers make on-the-fly decisions to visit a new natural area or add a leg to a previously planned journey. Reserving spots ahead is recommended — and easy, with one of these apps.
However, most of these apps require Wi-Fi to be functional. Providing Wi-Fi at your location, especially if you have multiple parks or campgrounds, can direct them to the next opening.
3. You’ll Make the List
Campers and RVers are a tight-knit group who like to share tips, tricks, and camping technology for finding the most beautiful natural spots, most exciting activities, and the best RV parks and campgrounds.
If you offer free Wi-Fi — or just good, reliable Wi-Fi — you can end up on one of the lists shared among avid campers, getting yourself some valuable free marketing exposure. Travel bloggers also curate lists of sites with the best connectivity, yet another way to earn a few new guests.
Of course, the reverse is true as well. There are lists circulating that detail parks and campgrounds to be avoided due to nonexistent or shoddy Wi-Fi services.
Blue Technologies Can Manage Wi-Fi Service for Your Park or Campground
At Blue Technologies, we have a team of managed services experts that can help your RV park or campground get the right technology in place to serve the needs of this new group of digital nomads.
We can assess your location, the layout of your park, and your current infrastructure to determine what solution will best fit your specific needs. Our team will design a suite of services that will deliver reliable connectivity to guests, then deploy it with a minimum of disruption to business operations.
Maintenance, troubleshooting, and updating are all included, meaning you never have to worry about taking care of equipment or fretting about downtime. Our services are packaged as one simple monthly payment to make it easier — and more transparent — for budgeting purposes.
Ready to attract more vacationers to your RV park or campground effortlessly? Contact a Blue Technologies consultant today to discover how adding Wi-Fi services can mean more happy campers for you.